There are many different major brand names that use WordPress because of how beneficial and effective it can be. While it is true that many smalltime internet marketers and businesses use it, there are also a lot of bigger companies that utilize it as well.
The American branch of BBC has publicly stated that they use WordPress because of all the great editing tools as well as a straightforward and easy-to-use interface that benefits their editors. The BBC America blog, Anglophenia, was the first page to be moved to WordPress, and it was soon followed by the rest of the website. BBC America has stated that they also like to use WordPress because each show they air can have its own theme on their website, making every page unique to the program.
MTV is another major brand name that uses WordPress for their “Newsroom” website, becaue of how well it fits in with the rest of their interface/design. This music video channel is one of the most popular TV networks in the entire world and its decision to use WordPress for its Newsroom was a significant one that garnered quite a bit of attention at the time. MTV uses WP for the section of their website that announces any significant or noteworthy news they want viewers/fans to know about.
CNN also uses WordPress for a number of their on-air personalities, such as Dr. Sanjay Gupta, Anderson Cooper and Larry King. These blogs they use for their on-air personalities provide visitors with information about them as well as relevant news. This news giant has stated that they use WordPress because it allows them to choose the themes they want for each of their most popular personalities.
NASA uses WordPress as well for their blog, which features a number of different news articles each day relating to science and space. WordPress provides NASA with the numerous theme and template options that are customizable for the perfect look.
The blog section of TIME magazine is WordPress as well. Each day TIME updates their blogs with different news articles relating to world news. WordPress is the ideal choice for blogs, which is primarily what it is used for, even by bigger brand names such as this one.